A big hairy audacious goal, or BHAG, is a clear and compelling target for an organization to strive for.
A BHAG—pronounced “bee hag”—is a long-term goal that everyone in a company can understand and rally behind. BHAGs are meant to excite and energize people in a way that quarterly targets and lengthy mission statements often fail to.
The litmus test of a true BHAG is how it answers questions like:
If the answers to these questions trend toward the affirmative, you may have a potential BHAG.
The BHAG is meant to pull a team together, upgrade its desire and capabilities, and push it to achieve something that wouldn’t have been possible without the shared commitment.
There are four broad categories of BHAG:
The main difference between a corporate vision and a company’s big hair audacious goals is the level of boldness or daring involved. Generally, vision is more reasonable and there is consensus that the goals of the vision can be reasonably achieved. BHAGs, on the other hand, are more like moonshots that have some likelihood of success, but might also fail. BHAGs are riskier but bolder, and if they do succeed can be quite groundbreaking.
A big hairy audacious goal (BHAG, or “bee-hag”) is a large-scale goal of great importance that is also bold, somewhat risky, and high-stakes. The concept was developed in the mid-1990s by business school professors Jim Collins and Jerry Porras in their book, “Built to Last: Successful Habits of Visionary Companies” as a way to stimulate innovation, creativity, and progress within organizations.
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Data Engineering is a crucial enabler for BMT’s data transformation goals. The following principles define the scope and commitments of Data Engineering to support our broader strategic aims:
Promote forward thinking around usability and interoperability of the data and user-centric design principles of sustainable data products
The modern data platform is a versatile tool that supports a broad spectrum of use cases, from BI/MI reporting and self-service analytics to real-time data streaming and advanced AI capabilities. However, each use case requires focused planning, specific resources, and structured data workflows. The data platform itself is not the final solution but a foundation for delivering value through aligned people, processes, and technology.
The data platform by itself doesn’t create value—it enables it. Realising the full value requires an intersection of process, people, and technology aligned to the data model. Organisational structures, from data governance to data literacy programs, must complement data engineering to achieve the operational and strategic potential envisioned.