Marketing.Campaign_Details_Plus

The Marketing_Campaign_Details_Plus view provides an enriched and detailed representation of campaign metadata, serving as a foundational dataset for analysing and managing marketing campaigns. This view is designed to offer a structured, high-level summary of campaign attributes, ensuring clarity and consistency for reporting and decision-making.

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Key Features:

1. Unique Identification:
   • ObjectID: A unique identifier for each campaign.
   • CampaignGuid: A globally unique identifier for cross-system reference.
2. Campaign Metadata:
   • CampaignName: The name of the campaign for easy identification.
   • ParentCampaign: Links to a parent campaign (if applicable) to capture campaign hierarchy.
3. Timeline:
   • StartDate: The start date of the campaign.
   • EndDate: The end date of the campaign, enabling duration-based analysis.
4. Strategic Priorities:
   • Priority: The overarching priority of the campaign.
   • SubPriority: A more detailed classification of the campaign’s focus or goals.
5. Regional and Delivery Information:
   • RegionalTeamDelivery: The team responsible for delivering the campaign.
   • Region: The geographical area or market associated with the campaign.
6. Financial Context:
   • FinancialYear: Aligns the campaign with the organisation’s fiscal reporting periods.

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Use Cases:

• Campaign Planning and Tracking: Understand the strategic and operational context of campaigns to align with organisational objectives.
• Performance Analysis: Evaluate campaigns by region, priority, or financial year to optimise resource allocation.
• Hierarchical Insights: Leverage ParentCampaign to assess the relationship between broader initiatives and specific sub-campaigns.

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The Marketing_Campaign_Details_Plus view offers a solid foundation for deeper exploration and development, with the potential to incorporate additional metrics, dimensions, and performance indicators as the marketing strategy evolves.