Additions Marketing New [Marketing] DataMart is designed to support Customer Acquisition and Campaign Management efforts. It provides a centralised, standardised structure for analysing marketing activities, optimising campaign performance, and understanding customer engagement across multiple channels. 12 standardised views. This structure allows for seamless integration and analysis of marketing performance across platforms (e.g., Advertising, Traffic, Email … Read more
The Marketing_Campaign_Details_Plus view provides an enriched and detailed representation of campaign metadata, serving as a foundational dataset for analysing and managing marketing campaigns. This view is designed to offer a structured, high-level summary of campaign attributes, ensuring clarity and consistency for reporting and decision-making. Key Features: Use Cases: The Marketing_Campaign_Details_Plus view offers a solid foundation … Read more
Purpose This set of Power Query transformations has been designed to consolidate data across multiple digital marketing channels—such as social media, email campaigns, events, and page performance—into a unified master dataset. The goal is to automate and streamline the integration of data from disparate systems like HubSpot, Meltwater, and internal campaign databases, ensuring consistency and … Read more
Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process
Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process
Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process Source Selection: Adding a … Read more
Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process Source Selection: Changing Data … Read more
Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process Appended with Source Selection: … Read more
Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process Source Selection: Adding a … Read more