Marketing.ThoughtLeadership

Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process

Marketing.Meltwater

Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process

Marketing.LandingPages

Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process Source Selection: The query … Read more

Marketing.DataMapping

Purpose To provide a SharePoint list designed to map the source field names (attributes) with the corresponding target report column names. Data Fields Field Name Description Attribute Name The exact name of the field as it appears in the data source. Platform The name of the data source route (e.g., CRM, Website Analytics, etc.). Label … Read more