DataMart
Marketing.CampaignData
Purpose This set of Power Query transformations has been designed to consolidate data across multiple digital marketing channels—such as social media, email campaigns, events, and page performance—into a unified master dataset. The goal is to automate and streamline the integration of data from disparate systems like HubSpot, Meltwater, and internal campaign databases, ensuring consistency and … Read more
Marketing.Events
Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process
Marketing.Advertising
Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process
Marketing.EmailCampaigns
Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process Source Selection: Adding a … Read more
Marketing.SocialMedia
Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process Source Selection: Changing Data … Read more
Marketing.PagePerformance
Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process Appended with Source Selection: … Read more
Marketing.CampaignTraffic
Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process Source Selection: Adding a … Read more
Marketing.ThoughtLeadership
Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process
Marketing.Meltwater
Purpose The purpose of these queries is to streamline the integration and transformation of marketing and campaign data from multiple sources into a unified format. These Power Query scripts address various types of campaign-related data—ranging from email campaigns, social media posts, and advertising, to events, page performance, and form submissions. Process